PPC marketing also known as pay per click is a great way to increase website traffic, build brand recognition, generate high-quality leads, and maximizes ROI for your business. It’s a form of paid media marketing which is widely used by some of thebest ppc company in Delhiand marketers around the globe to achieve their marketing goals in more effectively.
This blog is a complete PPC guide which will cover important points of the PPC advertising model, such as how it works, types of PPC ads, campaign setup, and how to optimization a pay-per-click campaign.
PPC marketing allows marketers to bid on keywords related to a specific business or niche. The search engine shows relevant ads whenever a user searches for a query that contains one of those keywords. These ads are placed either at the bottom or top of the Google search results page. The advertiser is charged a fee each time a user clicks on one of their ads. This fee is also known as CPC cost per click. The Cost per click depends on several factors, including the keyword’s competitiveness, the ad’s quality, and the maximum bid set by the advertiser.
Different Types of PPC Ads
There are different types of PPC ads, like search ads, display ads, video ads and social media ads. Let’s look at each of them below:
1. Search Ads
The results on search ads can appear on the top or on the bottom of the search engine result page. Search ads appear when a specific search queries are entered by users on search engines such as Google or Bing. Advertisers have the ability to bid on specific keywords related to their business, and the search engine will display their ad when a user searches for those keywords.
Search ads are highly beneficial as they allow businesses to target customers actively searching for products or services similar to theirs. These ads enable users to target users based on location, device type, interest, demographics and behavior which makes them a powerful tool for businesses to reach out to people who are likely to convert into a prospect.
2. Display Ads
Display ads also referred to as banner ads, are online advertisements that use videos or images to promote a particular product, service or brand on sites or apps and social networking platforms. They are available in various dimensions and styles, including static images, animated GIFs, and HTML5 videos. Display ads are generally found in different areas of websites, like the header, sidebar or footer, to grab the visitor’s attention and encourage them to click the ads where they are redirected to the advertiser’s website. They may be targeted at specific viewers based on factors such as gender, age and interests, as well as location and even browsing habits. Advertisers have a variety of platforms to develop and manage display ads, like Google Ads, Facebook Ads and programmatic networks for advertising. Display ads are a powerful way to reach out to a wide audience to boost brand awareness.
3. Video Ads
Video ads are a type of digital advertisements that contains videos to advertise a product, service, or brand. The videos are placed on websites, streaming platforms, other third-party Google websites and, social media platforms.
Videos ads typically include beautiful animations, visuals and sound effects that grab viewers’ attention and encourage them to take a particular action after watching it. They are used for various reasons, including creating brand awareness, driving website traffic, or encouraging people to purchase or promoting new products or services. Video ads are much more effective in comparison to traditional display ads where a static image is used for promotion. There are many pay per click companies which can help you set up profitable video ads campaigns for your business with strategies that can turn you’re campaign profitable.
Steps involved in creating a Successful PPC campaign
There is a lot that goes into creating a successful PPC campaign. Below are the steps that one can follow if they are looking to create a campaign that delivers.
1. Keyword Research
To set up a PPC campaign, you must start with a proper keyword and research plan. Choosing keywords that are related to your business and have low competition is important. Several tools are available, such as the Google keyword planner, which you can utilize to determine profitable keywords for your businesses. If you have your own businesses and want professional to handle you ppc account then you can rely on some of the bestGoogle ads agency in Delhiwho can help you out.
2. Ad Groups
Ad groups contain keywords that are similar to each other. Each campaign is made of one or more ad groups. The best campaign structure is to have three ad groups, and there should be a minimum of 3 ads per ad group. Ad groups are used to make ads very relevant. The more relevant your ads would be, the better your quality score will get.
3. Ad copy
Ad copies are a part of ad groups. Each ad group can have numerous amount ad copies. You want to ensure your ad copies are unique and compelling and encourage the audience to take action. The better your ad copies will be, the better your click-through rate will get. If you have a better click-through rate, Google will reward you with a higher quality score, thus lowering your cost per click.
4. Optimizing Campaigns
There are several key performing matrices that you must keep in mind while optimizing your PPC campaigns. Bid adjustments, A/B testing landing pages, increasing budget, testing ad copies, and optimizing for the best-performing keywords, devices, location, and timings are the most important metrics you can optimize your campaigns.
It’s imperative to monitor your campaigns daily. You also want to keep a close eye on your search term report and exclude or include keywords that work for your businesses and generate leads or sales. Other key metrics to track are click-through rate, conversion rate, and cost per click.
Test your campaigns regularly. Testing is very important to see what’s working for your campaigns and what’s not.
In Conclusions
To sum up, PPC marketing is an effective advertising model which can help businesses increase brand awareness, drive traffic, and generate leads and sales for businesses. By using the right keywords and ad groups and focusing on key-performing matrices, you can achieve optimum results for every campaign. If you are looking to promote your businesses online you can rely on digitalizetoday who are experts when it comes to best ppc services in Delhi. Social media marketing is also another way to achive your makreing goals. We have listed Top 10 Benefits Of Implementing Social Media Marketing For Business where you can get more insight of how social meida marketing can be benefical for your buinesses.